street digital campaign
A project development range aimed at introducing and testing new key trend items into the market. This fashion pack was inspired by japanese street culture and urban activewear. The campaign was created in two phases the first being shot in an inner city environment with influences of a Japanese street market and the second phase being shot in studio on a strong red backdrop which both complimented the trend and allowed focus on key items. These shots contrasted against the location of the the inner-city and added a layer of interest.