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Underground

A project development range aimed at introducing and testing new key trend items into the market. This fashion pack was inspired by a darker side of life. Introducing textured pieces like leather and mesh, the fashion pack was called underground. I wanted to create a dark moody feeling which was achieved through the use of the darker backdrop and subduede lighting. A further layer was added to the design, by creating a GIF effect on the images which caused them to animate and splice.

 

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